Integration with Paths by Zapier

Overview

Build advanced, multi-step workflows by allowing your Salescaling automations to perform different actions based on specific conditions.

How it works

• If a new lead is from a 'VIP' company, send a Slack alert and add them to a priority email sequence.
• If a lead comes from a marketing campaign, route it to the marketing team; if it comes from a sales form, route it to the sales team.
• Trigger different follow-up processes based on the products a customer is interested in.